#emotional-branding

[ follow ]
#storytelling #creativity #marketing-roi #consistency #experiential-marketing #sensory-engagement
fromInc
6 days ago

New Research Shows This Business Input Can Boost Your Profit 21x

It's not AI. It's not personalization. It's creativity. More specifically, it's emotional creativity executed consistently over time. The new research, released by digital advertising company System1 and Effie, evaluated over 1,200 campaign outcomes, totaling $139 billion worth of marketing spend, and ad data from over 200,000 people, from challenger brands to massive organizations. And it revealed that many companies have it backwards, ranking targeting as their number one priority when in actuality it only delivers a 1.1x profit multiplier, on average.
Marketing
Marketing
fromCreative Bloq
1 month ago

'Design you can feel': How to win at experiential branding

Experiential marketing generates strong emotional connections by engaging multiple senses and immersive storytelling, offering attention and engagement that digital channels often cannot achieve.
#storytelling
Marketing tech
fromForbes
4 months ago

The Science Of Storytelling: How Neuromarketing Builds Emotional Loyalty

Storytelling is a powerful marketing tool that builds emotional connections and drives customer loyalty.
Marketing tech
fromForbes
4 months ago

The Science Of Storytelling: How Neuromarketing Builds Emotional Loyalty

Storytelling is a powerful marketing tool that builds emotional connections and drives customer loyalty.
more#storytelling
UX design
fromMedium
5 months ago

What makes Airbnb's Design a Gold Standard

Airbnb's design transforms bookings into emotional experiences, focusing on user exploration and identity.
[ Load more ]