#economic-volatility

#economic-volatility

The general answer I get from observers is that the context for strategy has gotten more VUCA, a concept borrowed from military strategy, which adopted it in the late 1980s and has gotten ever more obsessed about it since. And that obsession has rubbed off on the business world. It is a bit like SWOT. The acronym rolls off the tongue and is very evocative.

The most effective organizations recognize that economic instability doesn't necessitate a retreat from growth, but rather a shift in workforce strategies.