#dtc-companies

[ follow ]
AdExchanger
7 months ago
Marketing tech

The Big Story: Finding Holes In The Privacy Sandbox | AdExchanger

Current Privacy Sandbox APIs are not capable of replacing the current programmatic setup.
The value of first-party data may have been overhyped in the industry. [ more ]
Digiday
8 months ago
Marketing

Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need for change how they help launch brands

The rise of DTC companies and startup culture has influenced mainstream branding and required agencies to adapt.
There is a shift towards performance-driven branding that focuses on delivering impact and results. [ more ]
[ Load more ]