As Gen Z is drinking less alcohol, they're looking for drinks that they can customize and get excited about. We've seen this across a bunch of different chains, and this trend is just another example of capitalizing on that interest and that buzz and that viral component that these drinks bring.
"My first Lychee Martini was at BondST, of course! In the Lychee Martini's earlier heyday, most could be found at Asian restaurants, whether they had developed cocktail programs like BondST or simply wanted to offer a few crowd-pleasing drinks alongside more traditional beverages."