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Digiday
2 weeks ago
Marketing tech

DOJ accuses Google of knowingly taking power from publishers as government enters emails and audio as evidence

Google's internal communications reveal knowledge of industry concerns, yet the company continued to assert its dominance in advertising monetization. [ more ]
Digiday
2 weeks ago
Marketing tech

From power play to courtroom drama: a timeline of tumultuous turns to Google's ad tech trial

Google's dominance in digital advertising is under scrutiny in an antitrust trial related to its acquisitions, particularly of DoubleClick. [ more ]
Business Insider
3 weeks ago
Marketing tech

This leaked 2007 DoubleClick pitch deck is set to play a central role in Google's blockbuster adtech antitrust trial

Google faces a federal antitrust trial over its dominance in the adtech market, highlighting concerns over competitive practices and potential market breakup. [ more ]
Digiday
2 weeks ago
Marketing tech

DOJ accuses Google of knowingly taking power from publishers as government enters emails and audio as evidence

Google's internal communications reveal knowledge of industry concerns, yet the company continued to assert its dominance in advertising monetization. [ more ]
Digiday
2 weeks ago
Marketing tech

From power play to courtroom drama: a timeline of tumultuous turns to Google's ad tech trial

Google's dominance in digital advertising is under scrutiny in an antitrust trial related to its acquisitions, particularly of DoubleClick. [ more ]
Business Insider
3 weeks ago
Marketing tech

This leaked 2007 DoubleClick pitch deck is set to play a central role in Google's blockbuster adtech antitrust trial

Google faces a federal antitrust trial over its dominance in the adtech market, highlighting concerns over competitive practices and potential market breakup. [ more ]
moregoogle
Digiday
9 months ago
Privacy technologies

A History of Ad Tech Chapter 3: The Holdcos Strike Back

April 2007 marked a pivotal month in ad tech's development as DoubleClick planned to launch an ad exchange, which spurred other big players like Microsoft to invest in the sector.
The ad exchange became a significant technology in the ad tech industry, especially during the programmatic era when tech standardizations helped its growth. [ more ]
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