Yahoo Finance
5 months agoMarketing
Papa John's, Domino's are vying for customers through innovation and value
Papa John's and Domino's Pizza are competing on value propositions, innovation, third-party platforms, and marketing plans to win over customers.
Domino's is using a 'barbell customer strategy' to retain value-oriented eaters while gaining higher-income customers through partnerships with UberEats. [ more ]