Inside Portland Leather's Facebook-fueled retail play
Portland Leather built a thriving 210,000-member Facebook community that drives product sales, store locations, and customer loyalty while transforming the platform into a valuable business asset.
McDonald's CEO got roasted for his 'Big Arch' review. I'm here to defend him - and the burger.
McDonald's CEO Chris Kempczinski faced backlash for taking a small bite of the new Big Arch burger in an Instagram video, but his direct-to-consumer social media strategy represents a valuable corporate communication trend.