#digital-media-strategy

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#google-analytics-transparency #publisher-data-access #search-algorithm-updates #news-distribution
Media industry
fromDigiday
7 hours ago

Media Briefing: Without transparency, publishers can't tell if Google's Preferred Sources feature benefits them

Google's Preferred Sources feature lacks transparency, leaving publishers unable to measure traffic impact or user adoption six months after launch.
Education
fromThe Drum
2 weeks ago

GDST on how it used social content to boost school registrations

A targeted social video campaign using Spotlight Films and paid channels increased parental registrations, drove lead conversion, and improved GDST's student recruitment ROI.
Marketing
fromEntrepreneur
5 months ago

Why One Bite Pizza Fest Proves Live Events Win Big | Entrepreneur

Dave Portnoy's One Bite Pizza Fest transformed viral pizza reviews into a live culinary event drawing thousands and significantly influencing pizzerias and sponsor engagement.
Media industry
fromThe Drum
10 months ago

The Irish Times Group's Gemma Kelleher on the moving goalposts of media in 2025

The Irish Times Group is leveraging data and AI to enhance advertising solutions and audience targeting.
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