Artificial intelligence
fromExchangewire
11 hours agoDigest: IAB Forecasts 9.5% US Ad Spend Growth; OpenAI Eyes $40bn Funding; Nine Sells 2GB & 3AW to Arthur Laundy
US advertising spend to grow 9.5% in 2026 driven by digital channels and agentic AI; OpenAI pursues major infrastructure funding while media assets are sold.