Online marketing
fromThedrum
1 day agoHow to measure your success online
Solid digital marketing metrics make marketing measurable and manageable by tracking website traffic and distinguishing new versus returning visitors.
Since the arrival of the internet and online marketing, measuring and analyzing certain metrics has been essential for those wanting to attract audiences and sell online. Figures like click-through rates, page impressions, and conversions have traditionally provided marketers with the insight needed to make decisions about how, when, and where to present their products and services to us. Those days, however, could be coming to an end.