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Spokesman.com
1 month ago
Privacy professionals

Bryan Toston and Jason Stock : The American Privacy Rights Act holds promise - and significant perils - for small businesses

The American Privacy Rights Act could hurt small businesses by overregulating data use in marketing and advertising. [ more ]
AdExchanger
1 month ago
Media industry

News Corp Earnings Illustrate The News Industry's Ad Woes | AdExchanger

News Corp's revenue decline is largely due to a drop in ad income, prompting a shift towards subscriptions and other revenue streams. [ more ]
MarTech
2 months ago
Marketing

Internet advertising up 7.3%, reaching record high in U.S. | MarTech

U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.
Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.
Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.
Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future. [ more ]
Digiday
4 months ago
Privacy professionals

IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

The IAB Tech Lab has identified gaps in Google's Privacy Sandbox that need filling
The gaps include ad placement guarantees, budget and billing management, and reporting [ more ]
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