#deterministic-ids

[ follow ]
AdExchanger
3 months ago
EU data protection

Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture | AdExchanger

Data interoperability is crucial for publishers to overcome the challenges posed by cookie deprecation and fragmented user data.
Using multiple IDs and a mix of deterministic and probabilistic data, storing them together, can enhance audience match rates and achieve interoperability. [ more ]
AdExchanger
3 months ago
Marketing tech

How Publishers Can Boost Their Value On The Open Exchange - Without Cookies | AdExchanger

Privacy Sandbox performance better than Safari, initially lower than Chrome with 3PC.
Authentication value extends beyond monetization; deterministic IDs increase CPM significantly. [ more ]
Digiday
5 months ago
Marketing tech

Some publishers are starting to see revenue lift from alternative IDs

Unified ID 2.0 recorded a 200% increase in CPMs compared to ads served with third-party cookies
Deterministic IDs result in a 40-50% CPM increase vs. non-logged in users [ more ]
[ Load more ]