Online advertising: The funny, fuzzy math | MarTech
Online advertising data may not be as accurate as it seems, with discrepancies between reports from various sources and a high percentage of ad spending not reaching the intended audience.
According to the ANA, only 36% of ad spending on demand-side platforms reaches the intended audience, while Bob Hoffman estimates that only 3% of digital ad spend corresponds to actual ads seen by humans. [ more ]
Online advertising: The funny, fuzzy math | MarTech
Online advertising data may not be as accurate as it seems, with discrepancies between reports from various sources and a high percentage of ad spending not reaching the intended audience.
According to the ANA, only 36% of ad spending on demand-side platforms reaches the intended audience, while Bob Hoffman estimates that only 3% of digital ad spend corresponds to actual ads seen by humans. [ more ]
Online advertising: The funny, fuzzy math | MarTech
Online advertising data may not be as accurate as it seems, with discrepancies between reports from various sources and a high percentage of ad spending not reaching the intended audience.
According to the ANA, only 36% of ad spending on demand-side platforms reaches the intended audience, while Bob Hoffman estimates that only 3% of digital ad spend corresponds to actual ads seen by humans. [ more ]
Online advertising: The funny, fuzzy math | MarTech
Online advertising data may not be as accurate as it seems, with discrepancies between reports from various sources and a high percentage of ad spending not reaching the intended audience.
According to the ANA, only 36% of ad spending on demand-side platforms reaches the intended audience, while Bob Hoffman estimates that only 3% of digital ad spend corresponds to actual ads seen by humans. [ more ]
Online advertising: The funny, fuzzy math | MarTech
Online advertising data may not be as accurate as it seems, with discrepancies between reports from various sources and a high percentage of ad spending not reaching the intended audience.
According to the ANA, only 36% of ad spending on demand-side platforms reaches the intended audience, while Bob Hoffman estimates that only 3% of digital ad spend corresponds to actual ads seen by humans. [ more ]
Hero Media and AdTheorent Launch DSP to Target Diverse Audiences
Hero Media and AdTheorent have partnered to create Hero One, a demand-side platform (DSP) for multicultural marketing.
Hero One aims to help advertisers target diverse audiences across various media, including Hero Media's Black-owned media network and inventory from supply-side platforms (SSPs).
The platform takes a buy-side approach to multicultural marketing, which is unique in the industry and aims to make it easier for brands to engage with diverse audiences. [ more ]