#ctv-landscape

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AdExchanger
4 months ago
Marketing

With Vizio, Walmart Finally Places Its Stake In The Ad Industry | AdExchanger

Walmart's acquisition of Vizio focuses on data and advertising, not just TV sales.
ACR data from smart TVs offers valuable insights for advertisers in the CTV landscape. [ more ]
AdExchanger
4 weeks ago
Marketing tech

Show-Level Transparency Could Be A Differentiator For FAST Channels | AdExchanger

Free Ad-Supported TV (FAST) channels monetize content by enhancing transparency for advertisers to differentiate and grow in a competitive CTV landscape. [ more ]
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