fromItsnicethat
2 days agoWeareseventeen rebrands as Seventeen, with a suite of bespoke icons inspired by each team member's personality
'Odd' represents the agency's dedication to non-conformity and originality, while 'Minds' represents the plurality of the business, and the creative heads that come together to make it what it is. It's also visualised in a suite of personalised icons. "We asked each person to reflect on the different sides of their personality, their obsessions and fascinations, and distill that down into a singular thing," says creative director Gary Roberts, creative director.
Design