DAMs store and organize digital assets, providing a single source of truth for marketers with metadata for asset details.
Enterprises use DAMs for consistency in content, B2B companies for sales collateral, integrating with CMSs and DXPs, evolving from on-premises to cloud-based solutions.
Organizations use DAMs due to consumer expectations, with 65% expecting personalized digital experiences, highlighting the importance of adaptability and personalization. [ more ]