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The Messenger
8 months ago
Marketing

TikTok Aims to Grow Shopping Business Tenfold to Rival Amazon, Temu and Shein: Report

TikTok aims to grow its U.S. commerce business to $17.5 billion by the end of 2024
The company plans to launch a full-service e-commerce business in the U.S. [ more ]
Digiday
8 months ago
Media industry

Media Briefing: Media execs set sights on non-ad revenue streams in 2024

Publishers are looking to alternative revenue streams like subscriptions, commerce, and non-traditional platform partnerships to make 2024 a revenue-positive year.
Publishers are acknowledging that advertising is not a reliable revenue stream and are exploring other pathways to growth. [ more ]
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