#cognitive-tasks

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fromMarTech
4 months ago

Why AI content strategies need to focus on tasks not transactions | MarTech

AI chat assistants are not being used the way many marketers expect. Instead of acting as shopping tools or search engines, they function primarily as support systems for cognitive tasks - writing, planning, analyzing and learning, according to a report by AI SEO agency Dejan. In 2026, optimizing for AI means understanding how users actually engage with assistants, not just assuming commercial behavior.
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