#cmo-challenges

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Forbes
3 months ago
Marketing

Council Post: Why Marketers Aren't Creating The Content They Know They Need-And How They Can Start

Marketers prioritize traditional advertising over authentic content despite knowing its importance.
Consumers trust authentic content created by real people more than traditional ads. [ more ]
Forbes
3 months ago
Marketing

Council Post: 14 Mega-Trends In Marketing Right Now

Enterprises are relying more on marketing for growth, with 78% of CEOs looking to marketing.
Consumers are demanding a seamless experience, with zero tolerance for friction like delays and confusing checkouts. [ more ]
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