"Omdia forecasts a five-year compound annual growth rate (CAGR) of 29.1% from 2025 to 2030, as vendors across the IT industry - from large global software vendors to ISV startups - increasingly embrace hyperscaler marketplaces as a primary route to market," said Omdia in a research note. It also cited the continued growth in upfront multi-year cloud commitments by enterprises as another driver of sales growth.
Shortly after Reuters broke the news that Meta, the company behind Facebook and Instagram, had signed a $10 billion, multiyear cloud deal with Google, a CIO friend called me with some questions: "David, should we be doing something like this? Are these mega prepurchase cloud agreements the new table stakes for enterprises?" The question is as pressing as it is complex. My answer, shaped by years of watching and guiding digital transformation, may not be what cloud vendors want you to hear.