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fromAxios
2 days ago

How McDonald's CEO's viral burger video turned memes into money

The clip took off after creators on X and TikTok started to mock Kempczinski for his overly corporate presentation and stiffness. In the video, Kempczinski takes a small bite of the burger - which he refers to as a "product" - against the backdrop of his office. This prompted rival fast-food execs from Burger King and Wendy's, along with general social media users, to recreate the video with their own taste tests.
Marketing
#leadership-visibility
Marketing
fromInc
1 week ago

Gen X CEOs Used to Avoid the Spotlight. Not Anymore. Here's Why

CEO personal branding is now essential for business success, as leadership visibility directly impacts company reputation, customer trust, investor confidence, and competitive market position.
Marketing
fromInc
1 week ago

Gen X CEOs Used to Avoid the Spotlight. Not Anymore. Here's Why

CEO personal branding is now essential for business success, as leadership visibility directly impacts company reputation, customer trust, investor confidence, and competitive market position.
more#leadership-visibility
Social media marketing
fromInc
1 week ago

Building a CEO Personal Brand Is No Longer Optional. It's Strategic Leadership.

CEOs who build intentional personal brands on social media drive business growth, build trust, attract talent, and gain competitive advantage through authentic thought leadership.
Marketing
fromEntrepreneur
3 weeks ago

4 Personal Branding Trends for Gen X CEOs in 2026

CEOs must build authentic, strategic personal brands to differentiate from AI-generated noise and protect company reputation and market share.
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