#celebrity-partnerships

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Adweek
1 month ago
Marketing

The Kentucky Derby Rode Social Media to Gen Z Success

The Kentucky Derby is attracting a younger audience through social media and collaborations with popular figures. [ more ]
www.nytimes.com
1 month ago
Dining

Airbnb pone en renta la casa de Up'

Airbnb introduces Iconic stays, featuring unique partnerships with brands and celebrities. [ more ]
Retail Dive
3 months ago
Marketing

Wayfair refreshes brand ahead of first large-format store opening

Wayfair launched a new campaign called 'Welcome to the Wayborhood' with celebrities like Kelly Clarkson and Lisa Vanderpump.
The campaign includes TV spots, social activations, and a collaboration with Pinterest, reflecting Wayfair's focus on engaging evolving consumers. [ more ]
Forbes
5 months ago
Marketing

Game Changer: Unveiling The Kim Kardashian Hollywood Game Legacy

Diving into unexpected opportunities can lead to success
Unconventional celebrity partnerships can be meaningful and effective [ more ]
Digiday
6 months ago
Marketing

The Children's Place hopes celebs' star power will help boost brand awareness

The Children's Place is shifting its marketing strategy to focus more on digital marketing and less on in-store advertising.
The company is partnering with celebrities like Snoop Dogg and Mariah Carey to target millennial mom shoppers.
The Children's Place has closed about 40% of its stores and is investing more in paid social, influencers, and celebrity partnerships. [ more ]
The Verge
1 week ago
Apple

Reese's Book Club lands exclusive audiobook experience in Apple Books

Reese's Book Club finds official home in Apple Books, boasts tremendous influence in driving book sales. [ more ]
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