Adweek4 weeks agoMarketingSupercell's Squad Busters Ad Stars Celebs as Game CharactersSupercell launches star-studded ad for Squad Busters showing the benefits of teaming up in gaming. [ more ]
The Business of Fashion7 months agoMarketingCan Global Brands See Beyond Bollywood in India?Indian consumers spent $8 billion on luxury goods in 2022 and that figure is projected to triple by 2030. Celebrity marketing partnerships in India's luxury industry are growing, with brands enlisting Bollywood stars to reach South Asian consumers. Brands need to look beyond traditional socialites and celebrities to stand out and consider influencers who are shaping culture. [ more ]