RAIN News3 weeks agoMarketingWondery opens Ad Analytics, a multi-service array - RAIN NewsWondery Ad Analytics offers brand lift, web lift, offline lift, and reach lift as key areas of focus for evaluating campaign success. [ more ]
Forbes1 month agoMarketingInfluencer Marketing Gets An Upgrade: How AI Is Changing The GameInfluencer marketing is a multi-billion-dollar industry with significant ROI potential, yet brands struggle to find the right influencers and run successful campaigns. [ more ]
The Drum2 months agoMarketingWorld Creative Rankings 2024: discover the most-awarded ad campaigns of the past year'Apologize the Rainbow' by DDB Chicago for Skittles was the top-awarded campaign globally. 'Cheat Cookies' by Saatchi & Saatchi for Oreo and Xbox ranked second in the most-awarded campaigns last year. [ more ]
Digiday3 months agoArtificial intelligenceMedia Briefing: Buyers say the MFA panic is over - but not forgottenMania around made-for-advertising sites (MFAs) has calmed down, but they are still a concern in the industry. Agencies are implementing measures to prevent ads from appearing on MFA sites and are focusing on other priorities. [ more ]