#buying-groups

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Forbes
1 month ago
Marketing tech

Council Post: How Sales Teams Can Move B2B Buyers Past Indecision

Understanding the dynamics of buying groups is essential for closing B2B deals.
Hidden Buyers significantly influence B2B decisions, prioritizing reliability over innovation. [ more ]
MarTech
6 months ago
Marketing

New ways to identify B2B buying group members | MarTech

Understanding the dynamics of B2B buying groups is crucial for successful marketing strategies. [ more ]
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