#bud-light-controversy

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www.mercurynews.com
5 months ago
Marketing

Super Bowl ads won't solve Bud Light's problems but may set the tone for a comeback

Anheuser-Busch InBev is hoping its Super Bowl commercials will win back customers who stopped drinking Bud Light after a controversy with a transgender influencer.
The Super Bowl ads are part of the company's strategy to unify its drinkers and return to its glory days. [ more ]
Queerty
6 months ago
LA Dodgers

Bud Light's soaring stock shows right-wing boycott over Dylan Mulvaney was a complete failure

Anheuser-Busch's share price is higher than before the Bud Light controversy, indicating the conservative boycott failed.
Conservative influencers and politicians joined the boycott, but it eventually died down and Anheuser-Busch's stock price rose. [ more ]
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