"It's a really special spot. When you start at the top and move down the gently sloped ramp, you almost feel like a marble tumbling down, looking at art as you roll by. The slight slant plays with your sense of perspective and grounding."
The entire indoor journey, from entry to elevator to the 100th floor, has been reimagined as a multi-sensory, immersive environment. The overhaul comes via a collaboration between experiential design firm Journey, multimedia studio Moment Factory and NYC-based design outfit SOFTlab.
"We've all been in the restaurant industry for a long time, in many different ways. We met a couple of years ago, and one night, after they had been out all day surfing, they just proposed that I join them in opening a restaurant."
"Brooklyn has always been a place where movement is part of daily life. But today, Brooklynites, like all New Yorkers, are moving less, feeling more isolated and dealing with elevated rates of chronic diseases."
Instead of squeezing our life into the original floor plan, I reimagined the function of each area so the apartment could work harder for us. I swapped the bedroom and living room, turning the old closet into a small but fully functional office nook - I modified a desk to fit the narrow space and hand-painted subtle stripes to give the area its own identity and create a visual break between the living room and the tucked-in workspace,
The building, developed by Avery Hall, features 133 units with layouts ranging from one- to four-bedroom homes and soaring 9-foot windows, a rare find in New York City. "We have three bedrooms, even up to four bedroom homes, we look to provide a platform for families that are looking for larger spaces to stay in New York and to thrive in New York," said Jesse Wark, Avery Hall partner and co-founder.
The days appear numbered for the striking butter yellow Italianate manse on Fort Greene's South Oxford Street, with developers applying to raze the attractive wood structure and replace it with a five-story apartment building.