#brand-rivalry

[ follow ]
The Verge
4 months ago
Wearables

Samsung mocks Apple's crushing iPad Pro ad with its own 'UnCrush' pitch

Samsung responded to Apple's 'Crush' ad with a video called 'UnCrush,' attempting to join the conversation and find a weak point in Apple's armor. [ more ]
Creative Bloq
5 months ago
Marketing

First Pepsi, now KFC: why brands need to stop featuring competitors in their ads

Brands are incorporating rivals' products in ads, blurring lines between playful rivalry and counterproductive confusion.
Successful ads usually focus on the advertising brand, not the competitor, like previous examples from Pepsi and Burger King. [ more ]
[ Load more ]