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"It's not enough to be a good writer": Zosia Swidlicka on the importance of brand language in copywriting

Zosia Swidlicka, a writer, founded Opening Line, a copy studio bridging strategy and words.
Between the Lines is Zosia's debut publication exploring brand language with diverse industry voices.

A day in the life: creative director and copywriter Mike Reed

Mike Reed has been in copyrighting since 1993 and has founded two agencies and won several awards.
He speaks at conferences around the world and leads creative workshops on the topic of brand language.

"It's not enough to be a good writer": Zosia Swidlicka on the importance of brand language in copywriting

Zosia Swidlicka, a writer, founded Opening Line, a copy studio bridging strategy and words.
Between the Lines is Zosia's debut publication exploring brand language with diverse industry voices.

A day in the life: creative director and copywriter Mike Reed

Mike Reed has been in copyrighting since 1993 and has founded two agencies and won several awards.
He speaks at conferences around the world and leads creative workshops on the topic of brand language.
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