#brand-challenges

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www.theguardian.com
4 months ago
Marketing

Deeply concerning': Vampire's Wife closure shows battle faced by independent British fashion brands

The Vampire's Wife brand shut down after facing challenges in the wholesale market despite previous growth and popularity. [ more ]
Modern Retail
5 months ago
Marketing

DTC Briefing: As influencer marketing gets more expensive, brands test out new approaches

Influencer rates are increasing, leading to the need for talent agencies for negotiation.
Smaller brands resort to gifting products, while larger brands rely on talent agencies for influencer matching. [ more ]
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