#brand-affinity

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Digiday
2 months ago
Marketing

PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

Successful video campaigns capitalize on emotional storytelling to build brand affinity through innovative methods like in-scene advertising and advanced measurement tools. [ more ]
MarTech
3 months ago
Marketing

Simplifying your martech stack: From pipeline efficiency to brand affinity | MarTech

Overemphasis on pipeline efficiency neglects the majority of potential customers.
Suggests adapting martech for better brand affinity and demand generation. [ more ]
The Drum
4 months ago
Online marketing

Lessons from 6 great food & drink ads about how to stand out from the crowd

Consumers find food and drink ads 8 points more impactful, 9 points more distinctive, and 9 points more enjoyable than ads in other categories.
Key themes in successful food and drink ad campaigns include nostalgia, humor, purpose, storytelling, and visual impact. [ more ]
Axios
4 months ago
Marketing

Innovative, inclusive brands win among Gen Z and Millennials

69% of 13 to 39-year-olds are more likely to purchase brands that are considered cool.
Brands affiliated with celebrities have a greater impact on 18 to 24-year-olds than younger or older consumers. [ more ]
Adweek
3 weeks ago
Marketing

How Marketers Can Win on Reddit, From the Platform's CMO

Leveraging community engagement for brand affinity is crucial for successful marketing strategies. [ more ]
The Drum
2 weeks ago
Marketing

Kids who cook are less picky eaters. Play-Doh Restaurant of Imagination solved this

Engage parents through creative campaigns like Play-Doh Restaurant of Imagination to alleviate mealtime stress and promote brand affinity with children. [ more ]
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