AdExchanger
5 months agoMarketing tech
Attack Of The Clones: Programmatic's Hidden Scourge Of Bid Duplication | AdExchanger
Programmatic auctions are being threatened by bid duplication, which creates carbon copies of themselves and impairs the ability to scale campaigns.
Buyers struggle to differentiate between duplicate bid requests, impacting their ability to make informed decisions and potentially wasting resources. [ more ]