#bfcm
#bfcm
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E-Commerce
fromLondon Business News | Londonlovesbusiness.com
2 days agoCreative volume won this Black Friday, according to new data from Nest Commerce - London Business News | Londonlovesbusiness.com
Dramatically increasing creative volume and distinct concepts on Meta campaigns drove a 38% average revenue increase with improved efficiency during BFCM.
fromDigiday
2 weeks agoTikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending
Incentive 1: Between Oct. 1 and Dec. 31, TikTok will rank its TSPs in descending order from 15 to one, based on their target plan short video GMV increment. Each month, those which also meet the minimum incremental GMV requirement can earn between $1,000 and $5,000 in ad credits. There's even the option to earn a bonus $2,000 in ad credits for ranking in the top 15 for all three months.
E-Commerce
fromForbes
1 month agoHow AI, Identity And Timing Will Define Black Friday/Cyber Monday 2025
There's little room for guesswork in digital commerce. Nowhere is that more apparent than during Black Friday and Cyber Monday (BFCM), the annual battleground where consumer intent meets brand execution at full throttle. This year, the ability to capitalize hinges on how well companies use identity, AI and behavior to trigger the right engagement at exactly the right time. I'm talking about redefining what performance means in a landscape where attention is scarce, prices are politicized and shoppers are driven by data over impulse.
E-Commerce
E-Commerce
fromMiami Herald
1 month agoBlack Friday Cyber Monday: How smart brands prep for the biggest sales weekend of the year
Black Friday Cyber Monday has expanded into a multiweek global shopping season driving major sales growth and requiring year-round merchant planning and early customer acquisition.
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