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www.mercurynews.com
4 months ago
Marketing

Super Bowl ads won't solve Bud Light's problems but may set the tone for a comeback

Anheuser-Busch InBev is hoping its Super Bowl commercials will win back customers who stopped drinking Bud Light after a controversy with a transgender influencer.
The Super Bowl ads are part of the company's strategy to unify its drinkers and return to its glory days. [ more ]
www.nytimes.com
5 months ago
Beer

After a Boom, Craft Beer Considers a New Creed: Less Is More

Craft breweries, bars, and supermarkets are reducing the number of beers they produce, serve, and sell due to a decline in beer sales in the United States.
Consumers are opting for spirits, canned cocktails, or refraining from alcohol altogether, leading to a decline in beer sales. [ more ]
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