#beauty-brands

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Bustle
3 weeks ago
Marketing

Greige Glam, Silver Lids, & More Cool-Toned Makeup Looks You'll Want To Copy ASAP

Cool tones will dominate the makeup trends for fall 2024, contrasting with traditional warm autumn shades. [ more ]
Bustle
4 months ago
Marketing

Beyonce's Favorite Setting Spray & More Editor Favorites From AAPI Beauty Brands

May is dedicated to spotlighting AAPI-owned beauty brands, showcasing their cultural influence and innovative products loved by editors. [ more ]
WhoWhatWear
5 months ago
Marketing

14 Clean Beauty Brands We Know You'll Love as Much as We Do

Cruelty-free beauty brands adhere to standards against animal testing, with resources like PETA and Leaping Bunny for verification. [ more ]
#tiktok
Digiday
5 months ago
Marketing

Las marcas de cuidado masculino encuentran su espacio en TikTok

TikTok is becoming a space for male grooming and beauty brands, with substantial sales growth and a shift towards inclusivity. [ more ]
WWD
8 months ago
Marketing

2023's Top 10 Brands by Media Impact Value Growth on TikTok vs. Instagram

Niche beauty brands are growing rapidly and have the most green space for growth.
Agility, diversified content, and targeted marketing are key factors in the online success of niche brands. [ more ]
Digiday
5 months ago
Marketing

Las marcas de cuidado masculino encuentran su espacio en TikTok

TikTok is becoming a space for male grooming and beauty brands, with substantial sales growth and a shift towards inclusivity. [ more ]
WWD
8 months ago
Marketing

2023's Top 10 Brands by Media Impact Value Growth on TikTok vs. Instagram

Niche beauty brands are growing rapidly and have the most green space for growth.
Agility, diversified content, and targeted marketing are key factors in the online success of niche brands. [ more ]
moretiktok
The Business of Fashion
5 months ago
Marketing

From Coachella to Stagecoach: Inside Beauty's Big Bet on Festival Season

Beauty brands pivot towards music festivals for marketing post "festival fashion" era. [ more ]
WhoWhatWear
5 months ago
London

Everyone on TikTok Is Raving About this British Beauty Brand, So I Tested Its 6 Best-Selling Products

Natural-looking makeup is preferred by beauty editors for daily wear.
Brands like Laura Mercier, Merit, and Trinny London offer minimalist makeup options. [ more ]
WhoWhatWear
6 months ago
Fashion & style

The Beauty Show Is Coming: Here's How You Can Get Into the Who What Wear Trend Salon

Exciting beauty event in London with celebrity guests and influencers
Discounted tickets available now for The Beauty Show in 2024 [ more ]
Digiday
7 months ago
Marketing

'An awareness problem': Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII

Beauty brands are recognizing the potential of advertising during the Super Bowl to reach a mass audience.
E.l.f. Beauty is increasing its Super Bowl presence with a national spot featuring several stars of the moment and influencers. [ more ]
The Business of Fashion
8 months ago
Marketing

How Struggling Beauty Brands Can Course-Correct

Matter of Fact, a skincare line, has laid off five employees in its second round of layoffs this year.
Even well-funded beauty brands are facing challenges and experiencing closures. [ more ]
www.fastcompany.com
9 months ago
Marketing

Estee Lauder's chief sustainability officer on how beauty is getting greener

Estee Lauder is the parent company of 24 global beauty brands.
Chief sustainability officer Nancy Mahon oversees environmental initiatives and sets goals for the corporation and its brands. [ more ]
Joinstatus
9 months ago
Marketing

How Beauty Brands Use Influencer Software to Lift Customer Retention

Beauty brands face challenges in aligning influencers with customer retention, earning enough content for testing, and targeting specific types of beauty creators for niche product launches.
Many beauty brands choose influencer platforms out of panic, but most platforms do not support an always-on, retention-focused strategy. [ more ]
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