TechCrunch
7 months agoPrivacy technologies
Why a B2B startup is placing a bet on a $7 million Super Bowl Ad | TechCrunch
Papaya Global, a global workforce payment startup, ran a 30-second ad during the Super Bowl to highlight its software for cross-border payroll compliance.
B2B companies typically do not advertise at the Super Bowl due to the broad audience, but Papaya wanted to stand out and show its prowess. [ more ]