#b2b-companies

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TechCrunch
7 months ago
Privacy technologies

Why a B2B startup is placing a bet on a $7 million Super Bowl Ad | TechCrunch

Papaya Global, a global workforce payment startup, ran a 30-second ad during the Super Bowl to highlight its software for cross-border payroll compliance.
B2B companies typically do not advertise at the Super Bowl due to the broad audience, but Papaya wanted to stand out and show its prowess. [ more ]
Harvard Business Review
7 months ago
Marketing

Designing a Great Early-User Program

Early user programs are critical to product success in B2B companies.
Design and implementation of these programs is often a problem that leads to disappointing results. [ more ]
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