#audio-marketing

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Exchangewire
1 month ago
Marketing

Podcasts: Play or Skip for Media Buyers?

Podcasts offer a wealth of advertising opportunities for brands, yet media buyers are underutilizing this platform. [ more ]
Exchangewire
3 months ago
Marketing

NumberEight & Frequency Partner to Deliver Audio Ads Using AI Behavioural Intelligence

Advertisers can leverage NumberEight's AI-powered Behavioural Intelligence with Frequency's Creative Manager for tailored audio ads, enhancing engagement.
The partnership between NumberEight and Frequency enables advertisers to utilize state-of-the-art technologies like on-device computing and AI for highly relevant ad content. [ more ]
Exchangewire
1 month ago
Marketing

Podcasts: Play or Skip for Media Buyers?

Podcasts offer a wealth of advertising opportunities for brands, yet media buyers are underutilizing this platform. [ more ]
Exchangewire
3 months ago
Marketing

NumberEight & Frequency Partner to Deliver Audio Ads Using AI Behavioural Intelligence

Advertisers can leverage NumberEight's AI-powered Behavioural Intelligence with Frequency's Creative Manager for tailored audio ads, enhancing engagement.
The partnership between NumberEight and Frequency enables advertisers to utilize state-of-the-art technologies like on-device computing and AI for highly relevant ad content. [ more ]
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Inc.com
3 months ago
Marketing

6 Ways to Win the Battle for Attention and Influence

In a fast-paced business world, attention is key for success, with inattention leading to poor decisions and missed opportunities. [ more ]
RAIN News
8 months ago
Marketing

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Oxford Road released a manifesto on the value of audio and the need for audio-explicit leadership in brand marketing.
The manifesto includes quotes from brand marketing executives discussing topics such as endorsement advertising, metrics, attribution, and futurism. [ more ]
Tearsheet
2 months ago
Graphic design

Branding 101: How to anchor a brand in sound using AI and talent feat. Mastercard - Tearsheet

Brands are focusing on sonic branding to enhance brand recognition and memory through sound.
Sonic branding is an effective way to create a distinctive brand identity beyond visual elements. [ more ]
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