#audio-ads

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AdExchanger
2 months ago
Marketing tech

Will The JIC Stick?; Spotify's Lagging Ads ARPU | AdExchanger

JIC certifies Comscore and VideoAmp as national TV currencies.
Major streaming players like Netflix, Disney, YouTube, and Amazon are absent from JIC. [ more ]
Benzinga
2 months ago
Marketing

PhonePe, Paytm Could Soon Try Out Audio Ads On Their Sound Box Devices

Fintech giants like PhonePe and Paytm are considering airing audio ads through sound boxes in retail outlets.
Collaboration with FMCG players like Mondelez and Tata Consumer Products for embedding audio spots post-transaction.
Opportunity to transform transactional devices into broadcast stations, with potential benefits for both merchants and customers. [ more ]
Exchangewire
3 months ago
Marketing

Playlists, Podcasts and Programmatic: The Future of Audio Advertising

Programmatic tech is driving evolution in audio ads industry.
Audio sector is experiencing unprecedented growth, with over 1.7 billion monthly podcast listeners by 2024. [ more ]
MarTech
4 months ago
Marketing

Clinch ads digital audio to dynamic creative campaigns | MarTech

Clinch has added audio channels to its Flight Control creative delivery platform, allowing advertisers to include audio ads in their omnichannel campaigns.
Including audio creative in an omnichannel delivery platform makes it easier for advertisers to capitalize on the growing digital audio ad channel.
Advertisers can use generative AI to customize the creative for audio ads, and Flight Control offers diverse creative conditioning options for omnichannel campaigns. [ more ]
Podcaster News
5 months ago
Marketing

Triton Digital Announces Integration Publisher Services For Interactive Ads - Podcaster News

Amazon Ads has integrated with Amazon Publisher Services (APS) to offer premium audio inventory to Amazon DSP advertisers.
The integration allows Amazon Ads' interactive audio ads to appear across shared APS and Triton Digital publishers, enhancing the listener experience and monetization opportunities for publishers. [ more ]
RAIN News
5 months ago
Online marketing

Triton Digital announces integration with Amazon Publisher Service; expansion for both services - RAIN News

Triton Digital integrates its advertising marketplace with Amazon Publisher Services (APS).
The integration expands Triton's audio ad inventory to existing APS publishers. [ more ]
RAIN News
6 months ago
Marketing

vCreative chooses Frequency for data-controlled ad distribution - RAIN News

vCreative has chosen Frequency's audio ad management platform to enhance the production, management, and delivery of targeted ads in radio.
The partnership will enable vCreative to provide personalized and contextually relevant ads to their listening audience. [ more ]
Digiday
6 months ago
Marketing

How brands are combining audio and video formats to boost digital campaign success

Digital media consumers are transitioning from audio to video throughout their day.
Video engagement on streaming platforms has significantly increased, influenced by video podcasts.
A multi-format ad strategy combining audio and video can help brands reach and engage listeners in different contexts. [ more ]
AdExchanger
7 months ago
Marketing

Setting Up Effective Incrementality Testing For TV and Radio Campaigns | AdExchanger

Incrementality testing can help measure the effectiveness of TV and audio ads by comparing the behavior of a treatment group that receives the ad to a control group that doesn't.
Consistency in audience composition, appropriate lag windows, and consideration of campaign versus individual placement incrementality are important factors in conducting incrementality testing.
Geo holdouts, matched market tests, split-cable tests, streaming service studies, and addressable TV tests are five basic techniques for evaluating incrementality in TV and audio. [ more ]
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