Podcasts are 60% slower than reading, with speaking at 150 words per minute versus reading at 238 words per minute, yet companies continue launching them as thought leadership tools without evidence of effectiveness.
News publishers embrace vertical video with in-app "watch" tabs
Major news publishers have launched vertical-video tabs on their apps to retain social-video audiences and present short-form, platform-native news video.
The AI traffic cliff is proving why revenue resilience matters
Publishers must become product-focused, building habitual, loyalty-driving experiences to survive AI-driven zero-click search, steep traffic losses, and ad-revenue disruption.
Video outperforms other content channels by driving higher audience retention, strong ROI, platform prioritization, and global shareability, making it the dominant marketing medium.