fromRAIN News
5 days agoDeloitte doubles down on video pod prediction
Video Podcast Market Poised for Booming Growth is the WSJ header. As podcast listening grows, the article presumes, "brands can use the medium to boost engagement, build communities, expand ad revenue, and unlock new sponsorships." Podcast popularity is eating into TV and video streaming time. There's a dollar prediction here, too: Ad revenue for podcasts and vodcasts is charted by Deloitte (on the WSJ site) to reach five billion dollars in 2026.
Media industry