Streaming companies have a new strategy to get us to watch longer movies: The recut
Streaming companies are experimenting with releasing previously released films as shorter episodes to cater to shorter attention spans and busy lifestyles.
Research shows that younger generations prefer watching shorter films and TV shows, and rerleasing older films as a series could introduce them to new audiences. [ more ]
Advertising's new clutter problem: How marketers are waging the war for attention
Advertisers are constantly battling for attention in the ever-shifting landscape of advertising.
Changes like dwindling attention spans, information overload, and personalized content delivery have impacted the way advertisers capture attention. [ more ]