#athletic-brew

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The Drum
8 months ago
Marketing

Brands pour out promos for Dry January, from Hendrick's Gin gym to Hop Wtr's hypnotist

Non-alcoholic alternatives are growing in popularity, with the category surging by 35% in the US in the last year.
Athletic Brewing is the top non-alcoholic beer brand in the grocery channel, surpassing Heineken 0.0 and Bud Zero with over a 20% market share. [ more ]
PUNCH
8 months ago
Beer

N/A Beer Is Booming. Here Are the Ones to Try.

Nonalcoholic beer is becoming increasingly popular in the craft beer market, but many breweries are rushing to release their own versions without perfecting the brewing process.
Athletic Brewing has been a leader in the craft nonalcoholic beer segment and has seen significant success, with N/A beer sales expected to exceed $500 million this year in the U.S. [ more ]
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