#athleisure

#athleisure

The duo, both 31, met in 2018 and became inseparable while working at GuavaPass, a fitness app. Yiong was laid off when Guavapass was acquired by ClassPass in 2019. Two years later, during the pandemic, Chng was laid off from her marketing job. The duo reunited to launch an athleisure brand,then called Butter, despite having no experience in fashion or entrepreneurship.

The year was 2015. Barack Obama was in the White House. "Uptown Funk" by Bruno Mars was streaming. Avocado toast was a brunch essential, and consumers were addicted to pinning their aspirational life on Pinterest, while showing their curated real life through filters on Instagram. Athleisure was also all the rage, driven by influencer marketing and the allure of status brands like Lululemon, Nike and Athleta.

It hits the sweet spot between comfort, style, and practicality. Wearing athleisure is also a fail-proof way to look put together without actually trying. But buying matching tops and bottoms at once can add up quickly, plus those popular activewear fabrics aren't necessarily budget-friendly. With Black Friday just around the corner, top-rated athleisure brands like Vuori, Alo, and Athleta have already started slashing the prices on their most popular items ahead of the sale event.

Fear of God Athletics continues its pursuit of balance between sport and sophistication with the debut of its Fall/Winter 2025 collection-a thoughtful expansion of Jerry Lorenzo 's vision for modern performance wear. Captured through the cinematic lens of photographer Nadav Kander, the campaign features Los Angeles Lakers guard Gabe Vincent and rising basketball prospect Caleb Holt, both embodying the duality at the heart of Fear of God Athletics: movement rooted in discipline, style anchored in purpose.

Gap is tapping into its timeless Americana roots once again-this time with a distinctly modern twist. The brand has reignited its collaboration with the National Basketball Association ( NBA) for a new Fall 2024 collection that captures the shared cultural impact of two icons: one born from classic American casualwear, the other from global sports and style influence. Together, they've created a capsule that blends nostalgia, authenticity, and effortless cool, just in time for the season's shift.

FOUND is once again proving that athletic-inspired fashion can be both thoughtful and enduring with the release of its Sport 2 Collection. Known for its meticulous approach to design, FOUND returns to familiar silhouettes and sharpens them for a modern audience, creating a collection that celebrates sport's timeless influence while offering a fresh perspective for everyday life. This is not a radical departure from FOUND's first Sport Collection - rather, it's an evolution.

This funding from NatWest is a game-changer for us. It allows us to manage our cash flow more effectively, ensuring timely payments to our suppliers and preventing any disruptions in our supply chain. With this support, we're well-positioned to continue our growth trajectory and explore new market opportunities as well as building on our success in the US.

The workout gear we use often requires replacement due to wear, sweat stains, or odors, which leads to the need for new purchases.

Public Rec rarely holds sales, making their current 30% off sitewide discount for their 10-year anniversary a noteworthy event for shoppers.

Despite the basic canvas, her accessories put her 'quiet luxury' sensibilities on full blast. She wore $225 sand-colored sneakers from Alo, an understated choice especially when paired with ribbed white socks from the same brand.

Cassey Ho's Pirouette Skort, featured in a Taylor Swift video, sold out quickly, prompting over 10,000 preorders after just a week due to high exposure.

The Adidas tracksuit is quintessential, ideal for lounging or casual outings. Black with white stripes is a timeless option that looks good on anyone.

Lululemon's 'We Made Too Much' section always swells for Memorial Day, attracting customers and creating record-breaking sales, showcasing the power of strategic markdowns on holidays.