#ar-advertising

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Social Media Today
1 month ago
Marketing

Snapchat Outlines Evolving Ad Tools and Creative Options

Snap has enhanced app advertising through improved bidding and optimization, benefiting mobile gaming and eCommerce advertisers.
Initial tests of value optimization show significant increases in purchase behavior for brands like Lancôme.
AR ads in conjunction with video on Snapchat drive higher engagement and awareness than video alone.
Generative AI is becoming an integral tool for ad creativity, with competitors also adopting similar strategies. [ more ]
Forbes
7 months ago
Marketing

3 Startup Opportunities In Marketing

Technology disrupts marketing industry
AR advertising enhances brand engagement [ more ]
RAIN News
7 months ago
Marketing

IAB/MRC formulates measurement guidelines for $1.2B augmented reality segment (AR) - RAIN News

The IAB and MRC have created guidelines for measuring the impact of AR campaigns
AR advertising is projected to generate $1.2 billion in revenue in the US this year [ more ]
EMARKETER
3 months ago
Marketing

AR users to surpass the 100-million mark, paving the way for more AR-enabled marketing

The number of AR users will exceed 100 million next year, showcasing significant growth opportunities in advertising and marketing campaigns. [ more ]
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