#amazon-publisher-services

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Amazon Web Services
1 month ago
Marketing

Gaining media insights while protecting customer data with Amazon Publisher Cloud (APC) powered by AWS Clean Rooms | Amazon Web Services

AWS customers in media and entertainment use APS and AWS Media Services to leverage data for improved ad programs and monetization.
APS announced Amazon Publisher Cloud (APC), helping M&E companies analyze first-party data without sharing it, improving programmatic deals and monetization. [ more ]
Podcaster News
5 months ago
Marketing

Triton Digital Announces Integration Publisher Services For Interactive Ads - Podcaster News

Amazon Ads has integrated with Amazon Publisher Services (APS) to offer premium audio inventory to Amazon DSP advertisers.
The integration allows Amazon Ads' interactive audio ads to appear across shared APS and Triton Digital publishers, enhancing the listener experience and monetization opportunities for publishers. [ more ]
AdExchanger
5 months ago
Privacy technologies

Triton Digital, Amazon Publisher Services Team Up On Interactive Audio Ads | AdExchanger

Advertisers can now buy interactive audio ads through the Amazon DSP across podcasts, streaming audio, and broadcast radio.
Amazon's interactive audio ad formats include calls to action and options like sending more information by email, reminders, and adding items to a cart. [ more ]
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