Albert Cheng, who heads the AI Studios initiative, emphasized that the goal is to support creative teams, not to replace them. The focus is on improving efficiency and reducing costs while ensuring that intellectual property is protected and AI-generated content isn't absorbed into other AI models. One example used is Amazon's "House of David" series, which featured 350 AI-generated shots in season two.
Amazon MGM Studios, the company's TV and movie arm, was hit during the broader company layoffs announced Tuesday. Amazon said it would cut 14,000 jobs overall to slim down as it leans into AI. Among the big names affected at Amazon MGM Studios were Donna Rosenstein, who was head of series casting; and Genna Terranova, head of global programming for MGM Studios and Prime Video. Also cut were drama series exec Meggie Choi and creative exec Nathan Kitada.