#ai-personas

#ai-personas

All of these decisions shape how users experience your product or service. And most of them happen without any input from actual users. You do the research. You create the personas. You write the reports. You give the presentations. You even make fancy infographics. And then what happens? The research sits in a shared drive somewhere, slowly gathering digital dust.

startup, which launched in 2024, has developed a platform that generates AI personas that help companies test how their product, marketing, branding, and other content might be perceived. "We primarily use AI agents that chat with each other, mimicking how real humans influence each other," cofounder and CEO James He told Business Insider. "We try to capture that artificial society, and how it will respond to any input. It can be a marketing message or a product proposition, and we produce analysis for our customers."