Now that sketch did have a glaring omission: audio. Time to take another look and add audio into the mix. Audio is one of the most overlooked channels in data-driven marketing. Sure, it has measurement issues and can't compete with the last-click attribution "goalhangers", taking all the glory and reward for handy conversion tap-in (Google, Meta, Amazon et al). But that will be fixed, as we build AI powered attribution.
Artificial intelligence, apparently, is the new "fake news." Blaming AI is an increasingly popular strategy for politicians seeking to dodge responsibility for something embarrassing - among others. AI isn't a person, after all. It can't leak or file suit. It does make mistakes, a credibility problem that makes it hard to determine fact from fiction in the age of mis- and disinformation.