#aggregators

[ follow ]
MarTech
8 months ago
Marketing

Can a programmatic approach bring efficiency, savings to B2B lead gen? | MarTech

Paid media in B2B lead generation is mostly done programmatically, while manual processes still dominate the industry.
Content syndication leads can be purchased through aggregators or by buying lists, but many marketers are skeptical about their effectiveness and transparency. [ more ]
[ Load more ]