#agency-management

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#client-agency-relationship #pricing-models #outcome-based-compensation #artificial-intelligence #wpp
fromThe Drum
1 day ago

ISBA President calls for change in client-agency relationships

Understand the changing role of consumers. Take back ownership of the strategic agenda. Review the relevance of 'old world' classifications such as above-the-line and below-the-line. Develop open sourcing for ideas as a viable financial model. To take responsibility for driving a change in pricing models to account for the impact of digital. Move to outcome-based compensation rather than hourly rates and manpower.
Marketing
Marketing tech
fromThe Drum
7 months ago

Stephan Pretorius: WPP's platform push won't come at the cost of its agency brands

Stephan Pretorius believes WPP's agencies can retain their unique offerings while using a centralized AI platform.
Marketing tech
fromClickUp
8 months ago

How to Use ClickUp for Agencies: Features, Examples & Tips

ClickUp centralizes agency operations, improving productivity and communication while reducing time lost in managing multiple tools.
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